Oracle named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms
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“Enterprises don’t struggle with a lack of data; they struggle with disconnected systems and slow decision-making. Being named a Leader in the Gartner® Magic Quadrant™ for Customer Data Platforms validates our belief that unified customer data creates value when it’s deeply connected to how the business actually runs. With Oracle Unity, we’ve built a data platform that’s natively integrated with ERP, sales, service, and supply chain, and powered by AI and agentic workflows from day one. That’s what allows our customers to move beyond segmentation and activation to true, enterprise-wide orchestration—and it’s where we’ll continue to invest.”
We are proud to announce that Oracle Unity Data Platform was named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms. As part of the Oracle Fusion Applications ecosystem, Oracle Unity connects customer, account, and operational data across ERP, supply chain, sales, service, and marketing. This interconnectivity allows enterprises to activate AI-driven experiences with speed, scale, and trust across the entire customer lifecycle.
In our opinion, the Gartner Magic Quadrant report reflects an inflection point where Customer Data Platforms are no longer evaluated solely on how well they support marketing activation. They’re increasingly judged on how effectively they:
- Unify front- and back-office data.
- Surface revenue and expansion opportunities.
- Support cross-functional teams.
- Provide a foundation for AI-driven decisioning.
We believe this recognition highlights our strengths in handling complex data requirements specific for large enterprises. Being named a Leader highlights our direction, not because of any single feature, but because of a sustained commitment to building a data platform that serves the entire goto-market motion.
Looking Forward
We believe that the next frontier of customer data will be defined by systems that:
- Create a unified intelligence layer from all critical enterprise data sources.
- Collapse dozens of decisions into a single, informed outcome.
- Surface buying groups instead of guessing at them.
- Generate opportunities, not just audiences.
- Help teams move faster with confidence, not complexity.
That’s the direction we’re building toward. Discover why Oracle was recognized as a Leader.
Gartner®, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Rachel Dooley, Suzanne White, Benjamin Bloom, Audrey Brosnan, 26 January 2026.
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